Thousands of small businesses have started up in the past 15 years with a single goal of creating safe cosmetics. This movement is known as the ‘natural and organic’ personal care tidal wave that is sweeping the world today and that is where the mess is. One of the confusing things is that each brand defines ‘natural’ in its own way.
Below is the definition of ‘natural’ as it relates to body care and cosmetics products that is reflected in Sense products range.
100% natural ingredients are defined as:
- Plant based
- Cold processed
- Not chemically refined or bleached
- Fragranced only with essential oils
- The products are produced with lowest possible heat